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Frequently Asked Question!
YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
Keywords are the words and phrases that searchers use– usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website, check out our blog on, ‘Website Trends that will Dominate in 2022’.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?